Week 12

The best part of this week was finishing the ad optimization project. I'm actually very proud of all the work I've done, especially given that this semester has been the craziest one ever for me. 

Social media is actually something I've got a bit of experience in. I have started a business myself as a photographer, and since my boyfriend is an amazing marketer, I've also had the pleasure of running ads on Facebook/Meta. Through our ads, my yearly revenue tripled, I booked 3x more shoots including weddings, and I receive new followers daily. It's been so fun so far, and I would love to experiment with that for my jewelry business as well.

I have seen a lot of ads on TikTok recently. I think I could have a lot of fun implementing the TikTok strategy I wrote about in my intro paper. I think it would be an awesome experiment, so I might actually do it :)

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