MKT 250: Web Business Creation

 This week was CRAZY!! I really enjoyed the demo practice and quiz this week. It was fun to figure out where to find certain information, how that information can be used to track weak spots, and what that can mean for a business or a company and its optimization of web features. I really enjoyed working with my team to help one another get the right answers. This class has been really fun. I didn't sell as much as I hoped. but I did learn a lot about what makes a business successful online and how to build a more cohesive and stable web presence. It has been so fun to set up my own site, run my own ads, and watch people come upon my site and look around. It has also been amazing to learn about the features Google has to make web optimization easier. I really enjoyed it! I also got engaged this week!! :)

The best part of this week was finishing the ad optimization project. I'm actually very proud of all the work I've done, especially given that this semester has been the craziest one ever for me.  Social media is actually something I've got a bit of experience in. I have started a business myself as a photographer, and since my boyfriend is an amazing marketer, I've also had the pleasure of running ads on Facebook/Meta. Through our ads, my yearly revenue tripled, I booked 3x more shoots including weddings, and I receive new followers daily. It's been so fun so far, and I would love to experiment with that for my jewelry business as well. I have seen a lot of ads on TikTok recently. I think I could have a lot of fun implementing the TikTok strategy I wrote about in my intro paper. I think it would be an awesome experiment, so I might actually do it :)