Week 9

 This week was more challenging than I expected! I'm glad there's always a lot of materials to help us out, otherwise I would have had a bad time.

One of the things I enjoyed contemplating this week was why we need to use Google Analytics to help us drive more traffic to our websites. I didn't realize that there was a tool that could track conversions, which is so cool! It's awesome to know that not only can it see how many people are on your site, but it can also track what they're doing there and if they make a purchase. I'm so glad I know this now.

Something that this information can do for me is give me insight as to where I'm losing customers, so that I know exactly which step of the process I should focus on improving. This can keep me from wasting time on metrics that are performing well and instead spend my effort where it really matters.

Overall, it was a great week and I'm excited to learn more about Analytics!

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