Week 7

 This week I did a lot of thinking about key words. I've tried to run ad campaigns before, but never with any luck. I think what was really missing was the right key words. I also don't think I targeted the right age group or the right demographic.

This has taught me how important it is to niche down. So often I've found myself trying to be everything for everyone. This is neither effective nor possible. It's important to find the people that are looking for your product and focus on them and nobody else. You will do much more with your business and your life if you do what you're good at and ignore all the rest of it. 

I think this is a good lesson for life and business!

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